In order to promote the economic development and commercial brands of Longgang District, 2012 Longgang Shopping Festival sponsored by People’s Government of Longgang District and hosted by Economic Promotion Bureau of Longgang District, is scheduled to begin in late September. It plans to integrate various promotional and cultural activities of commercial enterprises in Longgang District, with promotion mobilization and shopping carnival as its two main lines. Its influence will be expanded by complementation of online and offline marketing and branding strategies. Through the ULPOS platform developed by TTG and Shenzhen UnionPay Financial Network, Economic Promotion Bureau of Longgang District will launch a series of special activities.